Insights

How AI picks local businesses — and how to get named

Plain-language thinking on AI visibility and local search. No jargon, no hype.

Awareness
You rank on Maps — so why doesn't ChatGPT recommend you?
The difference between ranking locally and being visible to AI, explained simply.
Study
We asked ChatGPT for an Amsterdam dentist 50 times. Here's what we found.
A small experiment on how consistently AI names local businesses.
How-to · coming soon
How to check if AI assistants recommend your business (3-minute test)
A simple self-check you can run today.
Guide · coming soon
What actually makes AI tools recommend a local business
The signals that matter, at a high level.
Niche · coming soon
English-speaking patients are asking AI for dentists in Amsterdam
Why the expat market is the biggest blind spot.

See your own AI visibility

Reading about it is one thing — seeing your own scorecard is another.