Why this matters
AI platforms — ChatGPT, Claude, Google AI Overviews, Perplexity — show one to three sources per answer. If your business isn't one of them, you're invisible. There's no page two.
Most local business websites are missing the signals AI needs to find, understand, and recommend them. Not because the business is bad. Because the page wasn't built with AI in mind.
This checker scans your URL against the signals that determine whether AI surfaces your business — schema markup, location data, opening hours, reviews, and more. You get a score in under 30 seconds.
What the score means
| Score | What it means |
|---|---|
| 0 – 39 | AI tools can't reliably identify your business from your website alone |
| 40 – 69 | Some signals are present — but gaps remain that cost you recommendations |
| 70 – 100 | Solid foundations. There's almost always room to go further |
The score reflects what's readable on your page right now. It doesn't check your Google Business Profile separately, and it won't tell you what competitors score. Those are the next steps.
What happens after the scan
The checker shows your score and the three biggest gaps. If you want them fixed, that's what Lokaal Zichtbaar does — Google Business Profile optimisation and AI visibility for local businesses, at a flat monthly rate, no long contracts.
Frequently asked questions
Why doesn't my business appear in ChatGPT?
ChatGPT and similar tools pull from web content that's been indexed and structured in a way they can read. If your website lacks schema markup, clear location data, or citable content, AI tools skip you — not because you're hidden, but because they can't confidently describe where you are or what you do.
What does this AI visibility checker look at?
It checks ten signals: schema markup, your name/address/phone on the page, opening hours, reviews, geo-coordinates or a maps embed, FAQ structure, citable content blocks, area/city references, a Google Business Profile link, and content language. Each is weighted by how much it affects AI citation behaviour.
How do I improve my AI visibility?
The two highest-impact changes for most local businesses are adding LocalBusiness schema markup and making your name, address, phone number, and opening hours readable both as text and structured data. A close third is adding a short FAQ section. These are the signals AI uses most when deciding whether to recommend a business in a local query.
Ready to fix it?
We handle the whole thing
Google Business Profile optimisation and AI visibility — done for you, flat monthly rate.
See pricing →