Insights
How AI picks local businesses — and how to get named
Plain-language thinking on AI visibility and local search. No jargon, no hype.
All articles
- Research
We asked three AI assistants for a heat pump installer in Flanders. They named 68 different companies.
Four Flemish cities, 25 runs. ChatGPT, Perplexity and Gemini named 68 installers — only two appeared in all three.
AI visibility: what it is, and how to know whether you have it
Of 226 AI recommendations, 24.3% also appeared in the Google Maps top 3. What AI visibility actually is, and how to measure it.
- Research
You can top the Google Maps pack and still never get named by AI
72 AI answers about Dutch tradespeople. Only 24.3% of the recommendations sat in the Google Maps top 3 — but those businesses reached full consensus two and a half times as often.
- Basics
My own tool gave my own website a failing grade
40 out of 100 on my own homepage. What that score does and doesn't say, and why a local business gets half those points for free.
- Awareness
You rank on Maps — so why doesn't ChatGPT recommend you?
The difference between ranking locally and being visible to AI, explained simply.
- Study
We asked ChatGPT for an Amsterdam dentist 50 times. Here's what we found.
A small experiment on how consistently AI names local businesses.
- AI Visibility
Why ChatGPT Doesn't Recommend Your Business (And What Actually Fixes It)
ChatGPT recommends just 1.2% of local businesses. The 5 reasons your business doesn't appear in AI results — and what to do about it.
- How-to · coming soon
How to check if AI assistants recommend your business (3-minute test)
A simple self-check you can run today.
- Guide · coming soon
What actually makes AI tools recommend a local business
The signals that matter, at a high level.
- Bilingual
You speak English with patients. Does ChatGPT know that too?
Same clinic, two languages, two different AI answers — with numbers from our research.
See your own AI visibility
Reading about it is one thing — seeing your own scorecard is another.
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