Sample audit
What your scorecard looks like
An anonymised example for a cosmetic dental clinic in Amsterdam. Real audits cover more prompts and platforms — this shows the shape of it.
VISIBILITY
NL 60%
EN just 10%
ACCURACY
50%
hours & services often wrong
SHARE OF VOICE
3rd
behind 2 competitors
| Prompt | Lang | Platform | Named? | Position |
|---|---|---|---|---|
| Best cosmetic dentist in Amsterdam | NL | ChatGPT | Yes | Shortlist |
| Best cosmetic dentist in Amsterdam | EN | ChatGPT | No | Absent |
| English-speaking dentist Amsterdam | EN | ChatGPT | No | Absent |
| Cosmetisch tandarts Amsterdam Zuid | NL | Gemini | Yes | 1st |
| Cosmetic dentist near me (expats) | EN | Perplexity | No | Absent |
| Invisalign Amsterdam cost | EN | Gemini | No | Absent |
Verdict. Strong on Dutch service terms, nearly invisible in English, and absent from Perplexity and Claude. The expat market — the highest-value patients — can't find this clinic via AI. Top fixes: complete the profile with English service descriptions and language attributes, add bilingual FAQ content answering the exact queries above, and build English-language reviews and mentions.