We asked ChatGPT for an Amsterdam dentist 50 times. Here's what we found.
If AI assistants are becoming a place people pick local businesses, an obvious question follows: how consistent are they? We ran a small experiment to find out — and the answer matters for any clinic wondering whether AI visibility is worth attention.
Note on method. This is a small, illustrative experiment, not peer-reviewed research, and AI systems change constantly. Treat it as a useful indication of behaviour, not a precise measurement. We're publishing the approach so you can judge it for yourself.
The setup
We asked the same question — a request to recommend a cosmetic dentist in Amsterdam — 50 times, across fresh sessions, alternating between English and Dutch phrasings. For each answer we noted which clinics were named, in what order, and whether the details given were accurate.
Three patterns stood out
1. The shortlist is short — and it moves. Most answers named only two to four clinics, and the exact set shifted from run to run. A clinic might appear in one answer and be gone in the next. There's no single fixed "ranking" to point to — there's a tendency to be included.
2. A handful of names dominate. Despite the movement, a small group of clinics appeared far more often than the rest. These weren't always the closest or even the highest-rated on Maps — they were the ones with the most consistent, well-described presence across the web that the model could draw on confidently.
3. English and Dutch gave different answers. The set of clinics named in English often differed from the Dutch set. A clinic strong in Dutch sources could be thin or absent in the English answers — the expat-facing gap, visible in the data.
What it means for your clinic
You can't control a single AI answer, but you can clearly influence how often you're included. The clinics that showed up repeatedly shared the same traits: a complete and accurate profile, real reviews, and clear web content describing exactly what they do — in the language being asked. That's a tendency you can build toward deliberately.
It also explains why we report a trend rather than a position. The honest goal isn't "be number one in ChatGPT" — it's "be named more often, in both languages, than you are today."
Want this run for your clinic?
Our free check does exactly this for your business, across ChatGPT, Gemini, Claude, Perplexity and Grok, in English and Dutch.
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